Gábor Nagy Photography

BRAND IMAGERY FOR CSEPEL BIKES

PHOTO SERIES FOR THE REBRANDED CSEPEL BIKES, THE 100 YEARS OLD HUNGARIAN BIKE MANUFACTURER
IN ASSOCIATON w/ CSEPEL BIKES

'Csepel' equals 'The people's bike' for us, Hungarians. It has its own heritage: the company founded 100 years ago, went through lots of tough periods, but remained the same lovable, easily accessible brand as it has always been. In that century, generations of Hungarians learnt how to ride on Csepel Bikes.

But it was time to renew the brand, so Csepel Bikes reached out to me with the brief that they would like to showcase their full bike lineup in a fresh, modern way. For me, the trickiest part was to find locations with any kind of colours in the middle of the Hungarian winter.